AI for service businesses, from a business owner who spent 20 years in commercial kitchens.
I help you work out where your business needs to go, then I build it for you or teach you to build it yourself.
Hi there, my name is Adrian, I spent around 20 years working in commercial kitchens before starting Goblin Media Network, so I know what it is like to run on thin margins, long hours and not enough hands, and I know the last thing you need is someone selling you software you will never use. What I do is look at how your business actually runs day to day, find the jobs that eat your time, and work out whether AI can take some of that off you, sometimes it can, sometimes it can't, and I will tell you straight either way.
What happens when you build systems you don't actually need?
You end up paying every month for something nobody in the business opens, a booking system the staff work around, a CRM with twelve contacts in it, software bought because it sounded good on a call, it happens more than you would think. That is why I start by looking at how you actually work, not at what I could sell you.
WHERE DO YOUR HOURS ACTUALLY GO?
How much of your week goes on emails, bookings, quotes and chasing invoices? How much of that actually needs you, and how much of it just needs doing? If you have had to stop and think about either of those, that is where we start.
HOW IT WORKS - THE DIAGNOSTIC
It starts with a discovery call, we go through the basics of your business and I lay out exactly what happens next, then I send over the documents and agreements, and once those are signed the diagnostic begins, I go through how the business runs, where the time goes and what is costing you the most, then I write it up in plain English, what could be automated, what couldn't, what it would cost, what it would realistically save and where it could go wrong, so you can decide with the full picture in front of you.
AFTER THAT
The write-up will point to one of three things, sometimes the answer is learning to use Claude properly, and I can teach you that, sometimes it is a small job like a website or getting your invoicing sorted with Calcra, and sometimes it is something bigger that I build and look after for you. If none of it makes sense, I will say so, and you keep the write-up either way.
WHAT I WON'T DO
I won't promise you magic, AI is useful but it is not going to run your business for you. I won't sell you something you don't need, if a spreadsheet does the job better, I will tell you that. I also won't build anything I can't explain to you, if you can't see how it works, you shouldn't have to trust it.
LEARN TO USE CLAUDE PROPERLY
I think Claude is the best AI tool for running a small business, it is what I use every day to run mine, so that is what I teach. If you are already paying for ChatGPT or Copilot, I will show you why I moved, and if you would rather stay where you are, I am probably not the right person for you, and that is fine. I set up your account with you, show you how to use it on your own emails, quotes and paperwork, and leave you with notes written around your business, not a generic course. Most people I speak to have tried AI once, got a bland answer and given up, does that sound familiar? It usually comes down to how you ask it, and that can be taught. Sessions run over Zoom.
SMALL JOBS
Not everything needs a diagnostic, sometimes you just need a website that works or an easier way to send invoices, so I do those too.
Website builds - a clear, simple site so people can find you, see what you do and get in touch, with nothing for you to manage.
Calcra - no-nonsense invoicing that does the boring bit so you can get back to the work that matters, Calcra Lite is free to start.
If a small job shows up something bigger, I will tell you, but you will never be pushed into it.
Drop in your website and we will send you a one-page Snapshot: three opportunities, three risks and one thing you can fix yourself this week. No call, no commitment and no follow-up unless you ask.
WHAT NEXT
Want to find out where your hours are going, or just want to get more out of Claude? Book a discovery call and we will start there.